Customer satisfaction is the primary goal of any type of business. The success and failure of a company depends largely on the degree of customer satisfaction to the good or service of the company. It is vital for the entire marketer to customer behavior To study the marketing efforts more effective. Days are gone when the market was named as the copper market and the current market as being the market of the customer and the customer is the ultimate king of the market. Everything is designed by the marketer to meet the demands and wishes of the customer. So the company has some loyalty programs run on a regular time interval to test whether the customers are loyal to the products or services or not.
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